National Geographic Channel has tied up with Titan Watches for launching Titan WWF collection, a unique range of watches inspired by some of Indias most endangered species.
Nat Geo will showcase a series titled, Welcome to the Animal Kingdom as part of the innovative tie-up. It is focused on Indias most endangered species along with special vignettes and factoids on these animals.
While talking about the association, Rajesh Sheshadri, Senior Vice President, Content & Communication, National Geographic Channel, India said, "At Nat Geo we take pride in seeing each brand as a unique entity and offering innovative solutions that best suit the advertisers needs. Our latest association with Titan for the WWF collection is another example of our ability to go beyond the brief and delivering out of the box solution for our partners. We are delighted to have Titan Industries on board. The exclusive series on endangered species and Titans new WWF collection are a perfect fit as they both appeal to viewers who have an avid interest in wildlife."
Talking about the tie-up, Harish Bhat, COO, Titan Watches said, "At Titan, we are constantly striving to develop collections, which help our consumers connect with their deep-rooted yearnings for self-expression. Through the WWF Collection we are trying to connect with these new consumers who are yearning to Be More. As the new collection has been inspired by Indias most endangered species, National Geographic Channels viewer profile and their wild programming provide an excellent platform for us to reach out to our target consumer."
Addressing on the association, Hariharan Vishwanathan, General Manager, MAXUS Bangalore said, "With the WWF collection, Titan continues their spree of coming out with unique and exciting collections for the emerging India consumer. The challenge for Maxus was to bring alive the soul of Titan WWF collection in consumers mind."
Kishan Kumar M.S, Investment Group Head, MAXUS added, "Our experiences for past campaigns like Titan Aviator and Heritage had shown that content linked associations had worked very positively in building a positive brand disposition. Our partnership with NGC for the Titan WWF campaign encapsulates, right from awareness creation, to interest generation through information and finally consumer interaction using retail linked contests."
Posted On : 10/3/2008 11:25:09 AM