Linc Pen, one of the top players in the branded pen industry has appointed Shah Rukh Khan as their brand ambassador. This is the first time that Linc Pen has opted for a celebrity brand ambassador to endorse its products.
Linc Pen has been growing steadily at 20% per annum and the association with Khan is sure to improve both the brand value and its growing customer base.
Deepak Jalan, Managing Director, Linc Pen said, "We are very proud to have Shah Rukh Khan as our brand ambassador. King Khan is someone who personifies style, entertainment and popularity and these values resonate perfectly with our brand attributes as well. Moreover, SRK cuts across age groups and demographics and appeals to a universal audience just like our products and was therefore a natural fit for the brand."
Linc has been growing steadily at 20% per annum and the association with Khan is sure to boost both the brand value and its growing customer base.
SRK said, "Its wonderful to be a part of the Linc team."