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Nasscom starts Animation and Gaming India 2008
Nasscom starts Animation and Gaming India 2008
Nasscom, the leading trade body and voice of the IT software and service industry in India has started its annual Nasscom Animation and Gaming India 2008 today in Hyderabad.

The two-day event has been specifically structured to chart out the vision, set aspirations and identify strategic imperatives to address global opportunities for these sectors in India. This event has become a premier event for this emerging sector in India over the years by attracting the industry leaders, analysts, observers and media.

Speaking on the occasion Dr. Ganesh Natarajan, Chairman, Nasscom and Global CEO, Zensar said, "We realise that it is critical to nurture the animation and gaming industry to ensure further growth. The fiercely competitive global market place calls for disciplined effort as well as policy measures in this direction. Providing tax breaks and holidays to animation and gaming development studios, setting up education centers, cutting import duty for gaming consoles as well as equipment or software required for game production and setting up special zones to create an entire ecosystem will go a long way in accelerating industry growth."

Som Mittal, President, Nasscom, said "The world is looking towards India as a gaming and animation hub and we believe that India is well placed to leverage this opportunity. Indian gaming and animation industry has outpaced the growth rates of its counterparts and the last few years have seen the industry evolve and mature to deliver high international standard projects. Some of the inherent factors that have contributed to Indias rise in the animation and gaming space are availability of the right skill sets, growing maturity of animation studios, increase in number of co-production ventures, development of intellectual property, growing consumer demand from the domestic market and of course, cost attractiveness."

Farokh Balsara, National Sector Leader, Media and Entertainment Practice, Ernst and Young, "With all the groundwork already in place, the domestic animation and gaming industry is on the threshold of growth. With improved skill sets and the ability to develop and produce high quality work, the industry has moved up the value chain."

He further added, "With change in the intellectual property ownership, the rights of animation will be retained by the developers which will enable them to exploit alternate revenue streams such as merchandising and sale on digital platforms."

Ashok Rajgopal, Partner, Media and Entertainment Practice, Ernst and Young, said, "There is an increasing need to broad base the India value proposition beyond the cost arbitrage to include quality production value, high skill sets, better project management, and timely deliverables. There is a need to aggressively pursue the skills agenda. Besides, relaxation of import duties on key hardware and tax rebates can unshackle the industry propelling it into a high growth trajectory."

Posted On : 11/7/2008 12:36:03 PM

Nasscom starts Animation and Gaming India 2008