The Mudra Group has introduced a specialised unit for sports marketing called 10 integrated. It will offer its clients a wide range of services through the platform of sport, sports related activations, sports research, licensing and merchandising, celebrity management consultancy and acquiring/creating sports related entertainment content for television and internet.
Madhukar Kamath, MD and CEO, Mudra Group, said, "The Indian sports industry has grown by leaps and bounds in the last few years. We have begun to see a move towards entertainment beyond pure sports. Opportunities abound to bring brands and sport together. Our role, as an integrated marketing communications network, becomes more exciting as we facilitate the dialogues for brands through sport."
The 10 integrated will be differentiated from the rest of the market through it wider point of view on sports marketing and creating a complete communication platform. It goes beyond endorsement/sponsorship deals and aims to engage brands with sports at a strategic level. This is in line with Mudra Groups goal to be the best in class experiential agency through specialized offerings at all possible customer touch points. 10 integrated will be the only sports marketing agency in the country which will have its own dedicated communication planning and creative team which will help the clients use sport as a complete communication platform.
Pratap Bose, COO, Mudra Group said, "The face of sport is rapidly changing in India and an impetus on packaging is the need of the hour. Further, India is now playing host to various major sporting world events in the near future and we believe that an effective marketing strategy backed by an integrated advertising outfit can give 10 integrated a solid base to operate from."
Anurag Gupta, President Strategic Initiatives and Integration, explained, "10 integrated is a new age sports marketing outfit where we have amalgamated a team of sports marketing specialists with planning, creative, media, activation, events, and digital team. This fusion will ensure that brands looking at sports get holistic and exciting solutions which can engage consumers at maximum touch points."