Sia Art Jewellery has launched its sizzling party line jewellery range. This range is available from Rs 1995 onwards across all stores in the country.
While speaking at the launch, Roli Malhotra, Manager-Marketing said, "We have launched a special range in American Diamonds in both contemporary as well as traditional designs, to cater to Pure Partywear- from cocktails to family weddings. The emphasis on more on finish and design, as well as neutral colour stones, including champagne, transparent, pink and sapphire. "
Apart from the introduction of the Party Line 09, there are also various schemes and discounts so that the customer can avail of a complete shopping experience with all benefits.
Sia Art Jewellery is the flagship enterprise of Sia Lifestyles Pvt. Ltd. which is positioned to cater to women in the Indian retail space. Sia Lifestyles Pvt. Ltd. is one of Indias leading retail companies with presence in the jewellery, bags, shoes and accessories categories.
The company operates through more than 30,000 square feet of retail space, has over 25 stores across 11 cities in India and employs over 250 people. Some of the groups subsidiaries today include Sia Art Jewellery, Sia Solemates, Sia Styles and Flrt (a teen accessory store)
Sia Art Jewellery was started in 1995 by Mr. Ramniklal Chhadva. The first Sia Art Jewellery showroom opened at Santacruz, Mumbai and the fact that it is still the flagship store of the brand stands testimony to the consistency of the brands performance over the years.
Sia holds the leadership position in the branded artificial jewellery market. The brand has transformed from traditional ethnic Kundan offerings to modern everyday contemporary wear. Not only this, but Sia has also diversified its range of category and product offerings, expanding both to include Silver Antique, Ras-Rawa, Imitation, Victorian and all kinds of jewellery like maang tikkas, baaju bandhs, payals, haathpanjas amongst the traditional and belts, hair accessories, anklets and malas amongst the newer merchandise.
Sia as a fashion retail brand enjoys a loyal customer base with an exclusive membership program, footfalls comparable to the best in the accessories industry, an enviable ticket size per transaction, a healthy product turnover cycle and a high sale per square feet ratio.