Gitanjali Group has launched today Gili World, a new paradigm in jewellery retail in Mumbai. It has set up two stores, one with four hundred square feet area in Mumbais famous Hi-Life mall in Vashi and the other in Mulund with five hundred square feet.
The objective of opening Gili world is to penetrate further into existing markets and giving customers a complete shopping experience.
Gilis primary brand value is "Genuine diamond and gold jewellery at affordable prices". Gili is the first jewellery brand that brought diamond jewellery within the reach of masses. It is the first branded jewellery of India, which started in 1994 when jewellery was treated as a possession.
But Gili with the clear image of future needs has shifted this paradigm from occasionally to the need of every occasion. Now, Gili is available 294 outlets in over 30 cities including various retail formats across India.
Mehul Choksi, Chairman and Managing Director Gitanjali Group said, "We at Gilli try to give the best to our consumers through our products and services. Customers are our pride and Gilli is our endeavor to make their shopping experience hassle free, comfortable and unique."
Choksi added, "Gitanjali Group has some of the worlds most celebrated and successful brands under its patronage. Our customers swear by our products. We want to share our success with the lovely public of Mumbai and also augment the festive season jewellery."
Raul Vira, CEO, Gilli India Ltd said, "We further plan to strengthen our reach by opening so exclusive formats by 2010 across in India."