The Gitanjali Group has launched the second edition of the Gitanjali Luxury Style Fest, Indias first luxury event that will start this month in Mumbai to create a unique opportunity for elite brands to provide an exclusive experience to its target audience.
The three-day experience "Gitanjali Luxury Style Fest 2009" will be held from January 20th - 22nd. The high-profile event will create Indias annual luxury and lifestyle showcase at one of the most alluring and coveted venues in the country, Royal Western India Turf Club (RWITC).
Mehul Choksi, Chairman, Gitanjali Group said, "The Gitanjali Group has always displayed a long standing and deep-rooted commitment towards development of the luxury industry and market in India. The Gitanjali Luxury Style Fest 2009 is a synchronized effort to develop a common arena for leading luxury brands to come together and create an unforgettable experience around a niche audience. We see our new idea as the right step to provide an impetus to the growth of the luxury segment in the country."
Choksi added, "The Gitanjali Luxury Style Fest 2009 will celebrate high-life in the most exuberant manner. It will provide an unprecedented opportunity for leading brands to pamper their existing and potential customers in a befitting manner."
The event proposes to bring the following action under the open skies like Luxury brands experience, elite celebrations, top-notch fashion designers showcases, Luxury exhibits, business networking opportunities, thematic performances, and post show parties spread across the three festive days. The participating designers are Wendell Rodricks, Ritu Beri, Rohit Bal, Shane & Phalguni, Nandita Mahtani, Arjun Khanna, Krishna Mehta, Rocky S and last but not the least Vikram Phadnis.
Vivek Jain, Chairman, Marketing Working Group, RWITC (Royal Western India Turf Club), said, "The association between The Gitanjali Group and the RWITC is a perfect fit as both are leaders in the lifestyle space. We are very proud to be associated for the second season of Gitanjali Luxury Style Fest. Gitanjali Gems is now a name to be reckoned with in the jewellery and fashion business and this co-operative venture envisages an unprecedented three days of fashion and glamour, on a scale never before witnessed at the race course."
The event will be a platform that will showcase a variety of Indian and international luxury brands to a discerning audience. The Gitanjali Group has continuously created history and set up milestones in the business of luxury and with their knowledge and experience this event will be a landmark in the same direction. The Group has played a key role in the development of the Indian luxury industry and the Gitanjali Luxury Style Fest 2009 is a proactive extension of this involvement.