Max New York Life Insurance, leading private insurer has signed a deal with 3i Infotech for marketing its insurance and savings product Max Vijay in the rural market on January 21.
The Life Insurance Company will distribute its products through 3i Infotechs I-SERV stores in Haryana, Uttar Pradesh, Madhya Pradesh, Gujarat, Maharashtra, Goa, Andhra Pradesh, Tamil Nadu and Delhi.
According to a company official, "The tie-up with 3i Infotech will enable Max Vijay to expand its reach to consumers in remote rural areas."
The product of Max New York is aimed at providing financial security to the rural masses in the country with insurance and savings benefits. The scheme requires the basic investments of only Rs 1,000, Rs 1,500 and Rs 2,500.
Max New York Life Chief Operating Officer, Rajit Mehta said, "Our association with 3i Infotech is a part of our strategy to strengthen our presence across the country and help the underserved, to work towards building a financially secure nation."
A comprehensive range of value-added services will be provided to the consumers under the I-SERV brand.
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