Coca-Cola India has recently partnered with Kolkata Knight Riders (KKR). Coca-Cola India will join forces with Kolkata Knight Riders as an "Associate Sponsor and the Official Pouring Partner" of KKR.
The beverage company will get branding rights for Sprite on players apparel (leading arm) as well as on the helmet. Being a part of the association, Indias largest-selling clear-lime sparkling beverage, Sprite will be designated the official beverage of the team.
In addition to that, Sprite would have in-stadia presence and activation rights for all seven home-matches at Indias most loved cricketing venue, Eden Gardens.
Furthermore, Sprite will launch a number of innovative activations. These activations will enable the selected Sprite consumers to get an opportunity to interact with the Kolkata Knight Riders team members.
The VP-Marketing of Coca-Cola India, Venkatesh Kini said, "Twenty20 Cricket is clearly a growing passion with todays youth. The success of IPL, 2008 has taken the game to a new high. It provides Coca-Cola India with a very exciting platform to connect with all its consumers."
"We are happy to bat with Kolkata Knight Riders as an associate sponsor and pouring partner. Our entire association with KKR has been conceptualized in an exciting and engaging manner, in keeping with both KKR and brand Sprites positioning, Seedhi Baat, No Bakwaas... Clear Hai!," added Venkatesh.
This partnership will be launched to excite and engage with Sprite consumers and KKR fans. The initiative will influence mass-media and digital platforms as well as in-stadia and in-market activation.
The Co-Owner of Kolkata Knight Riders, Jay Mehta said, "From the time of its inception last year, Kolkata Knight Riders has far exceeded the expectation of competitors and compatriots in terms of our fan following and the success of our brand and business."
Mehta further added, " With Sprite now on board as Associate Sponsor and Official Pouring Partner, I am confident we will together provide more enhanced experiences to our fans and consumers, making the second season of IPL 2009 all the more action-packed and exciting."
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