This March, CNBC-TV18 along with Boston Analytics will introduce the CNBC-TV18 Boston Analytics Consumer Confidence Index, that is conceived with an objective of providing, policy makers, corporates, market participants, researchers, industry leaders and trend watchers, an in depth insight into the minds of the Indian consumers.
The Customer Confidence Index (CCI) is defined as the degree of optimism on the state of the economy that consumers are expressing through their activities of savings and spending. The worlds first CCI was introduced in the USA in 1985, and has a sample of 5000 people. It is a crucial tool that enables the user to understand the consumers mindset and thus make an informed assessment about the future course of the economy. The CNBC-TV18 Boston Analytics Consumer Confidence Index is carefully designed to reflect the aspects of the Indian economy like employment, inflation, savings, spending and real estate through the eyes of the Indian consumer.
The CNBC-TV18 Boston Analytics Consumer Confidence Index will be released every month and shall be based on a sample size of 10,000 respondents spanning 15 cities in India, thus making it the largest Consumer Confidence Index in the world. The index will be based on the level of consumer confidence over time on various parameters like Current Situation, Future Expectations, Inflation, Employment, Consumer Spending, Savings and Real Estate.
CNBC-TV18 will present two introductory episodes (1st at 10:30 PM on 22nd February and 2nd at 10:00 PM on 28th February) and the first findings of the Index will be presented on CNBC-TV18 on 3rd of March, 2009.
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