Bajaj Electricals Ltd. has invested in Oracle Applications and Oracle Business Intelligence to power its aggressive growth over the next few years
Bajaj Electricals manufactures and markets fans, lighting and luminaires has business interests in engineering projects, power transmission and rural electrification. The company operates in India and several other countries through 19 branch offices, 600+ distributors, 5000+ dealers, 230 customer care centres and 250, 000 retail outlets. The brand is also exported to over 15 countries.
Recently, BEL has restructured its business and has adopted several new modern management practices. A new IT infrastructure, which includes cutting edge applications from Oracle, is being deployed to help the companys management gain greater visibility into, and control of, its distribution and supply chain networks.
Since 2000, BEL has been successfully relying on Oracles JD Edwards EnterpriseOne in its manufacturing plants.
Oracle Consulting is the implementation partner for the Oracle solutions at BEL. The first phase of this implementation is expected to be complete by April 2009.
In 2009, BEL plans to implement Oracles Agile Product Lifecycle Management (PLM). With these implementations, BEL is expecting to create an accurate forecasting system for its electrical products, revamp its supply chain network and make itself more agile and interact better with its customers.
Shekhar Bajaj, CMD of Bajaj Electricals Limited, said, "Technology is critical in ensuring our efficiency, competitiveness and ability to adapt to dynamic needs. To meet these challenges, we have initiated the implementation of a powerful IT applications platform from Oracle encompassing demand management, customer relationship management and other business processes."
R. Ramakrishnan, Executive Director, Bajaj Electricals Limited added, "We are witnessing significant growth and have ambitious growth plans. We chose to associate with Oracle, the market leader in consumer goods for our expansion plans as it will enable us to meet the complex business challenges of growing our brand equity, optimising the trade relations and improving our operational excellence."
Sujit Sahu, Director, Supply Chain, Oracle Asia Pacific further added, "We are happy to associate with Bajaj Electricals Limited, a leading player in the consumer durables industry in India. The Oracle solutions for the consumer goods industry delivers a powerful combination of technology and comprehensive, pre-integrated business applications, including key functionality built specifically for the consumer goods industry. We expect Oracle to help Bajaj Electricals compete more effectively in the rapidly growing and globalised market."
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