The Aditya Birla Group has ventured into the baby care segment in India, with the launch of Puretta, 100% natural and biodegradable baby care wipes.
The Puretta product is introduced for the first time in India. Its portfolio includes Complete Cleaning Wipes, Germ Shield Wipes and Skin Nourishing Wipes. These wipes are safe for the babys delicate skin as they are alcohol free, hygienic, hypoallergenic and dermatologically tested. Since Puretta (meaning pure and diminutive) is made from Birla Cellulose, a 100% natural and biodegradable fibre, it soothes the babys tender skin with its soft and nature-friendly properties.
Vijay Kaul, Chief Marketing Officer, Grasim Industries Limited, said, "Puretta is targeted at todays mother, who opts for a contemporary and convenient lifestyle, without compromising on giving the best of natures care to her baby. With a range of wipes to choose from, she can protect and nourish her babys skin in an instant."
Puretta is available in three distinct product variants. Puretta Complete Cleaning Wipes can be used to clean the entire body, especially recommended for the nappy area to minimise chances of rash. The Puretta Skin Nourishing Wipes, with moisturizing properties, help keep the babys skin soft and nourished through the day. The Puretta Germ Shield Wipes contain antiseptic properties to protect the baby from germs. Puretta is available in easy multi-use carry packs of 40 each, and is priced between Rs90 to Rs130 per pack. It is available at all leading stores in the country, especially baby stores.
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