Dell has launched the worlds Adamo. The name is derived from the Latin word meaning "to fall in love,". It will serve as a flagship in a line of products created to disrupt the personal computing space with the combination of new design aesthetics, personalisation choices and sought-after technologies.
Adamo is the pinnacle of craftsmanship and design and features. It is a single piece of aluminum featuring precision detailing and a scalloped backlit keyboard. It offers high definition edge-to-edge glass display. The laptop is connected with WiFi, Bluetooth and full complement of connectivity ports with no compromises.
Adamo is available in Onyx and Pearl colors with a range of complementary accessories.
Alex Gruzen, Senior Vice President of Dells consumer products said, "Great design needs to be timeless and evoke emotion in people. While a premium computing experience was assumed for Adamo, the intent was for people to see, touch and explore Adamo and be rewarded by the select materials and craftsmanship you would expect in a fine watch."
Rob Enderle, Principal Analyst, Enderle Group added, "Dell continues to signal a commitment to design and personalization across its entire product line and has made significant strides forward in the past year. The Adamo laptop is a showcase for this commitment and a flagship product that will draw buyers to the brand."
The Adamo by Dell brand is being supported by innovative and new approaches to marketing and promotion for Dell. Designed to challenge peoples perceptions of what a computer is, the Adamo by Dell brand was inspired by fashion, luxury brands and timeless design.
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