Pioneer Indi Electronics Pvt Ltd (PIEL), a subsidiary of Pioneer Corporation, Japan, has launched car stereo systems customized to the needs of the Indian market. The line-up includes DEH-P7150UB, DEH-P5190UB, DEH-4190SD, DEH-3190UB, DEH-2190UB, and DEH-1190MP. Out of six models five of them come equipped with a protective dust cover.
The company is upbeat on the growth prospects in the Rs 12-billion in-car entertainment market in India. It is targeting original equipment manufacturer and consumer markets to garner a prominent position in this segment.
"In home electronics business as well, Pioneer will continue its market research to start sales activities according to market demand. By promoting these two major business Pioneer aims to increase its brand awareness and expand business in the growing Indian market," said Takashi Yoshida, managing director, PIEL.
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