The leading international jewellery association Leading Jewellers of the World (LJW) has forayed into India.
LJW is proposed to be the Indian arm of the existing LJW based in the US. The American entity is an association patterned after the Leading Hotels of the world concept.
Leading Jewellers of the World is a marketing initiative for upscale jewelry retailers. It is a platform that offers a certificate of quality and standards, through training, monitoring and auditing of best practices in jewellery trade and retailing. LJW will act as a mark of distinction, assuring consumers that the member retail outlet guarantees transparency in quality, price and best business practices, resulting in a consistent, delightful and memorable shopping experience.
Paresh Das, Vice President Sales & Marketing, Leading Jewelers of the World said, "LJW, as the name suggests, is an exclusive association thats positioning itself as a brand for jewelers that define themselves as the best in their markets. We in India have needed this platform since long. The mission of the association is to draw on the Indian heritage, the diverse entrepreneurial and business strength and experience of its members in order to increase communication and cooperation between jewelers."
The members of the association will be chosen carefully based on high standards and practices set forth by the association. These involve, stringent criteria regarding the environment of the store, product quality, business integrity, credibility and fair play.
LJW will offer to its members a line up of Brand Enhancement programs, like Advertising support, Image enhancement by visual merchandising, store events involving celebrity appearances, Training vis a viz Product knowledge, selling skills and relationship management, Public Relations support, channel financing amongst other benefits.
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