Landmark Group has launched its 5th Lifestyle store and 2nd Home Centre by Lifestyle store in Mumbai. It is spread over an extensive area of 70,000 sq. ft both the stores are located in R City Mall in Ghatkopar.
The Lifestyle store brings together 4 concepts under one roof- Apparel, Cosmetics & Fashion Accessories, Footwear & Luggage and Kidswear & Toys. Home Centre by Lifestyle is a one stop destination for all home needs including furniture, furnishings and home décor.
Lifestyle has expanded its apparel offering to include sarees in georgettes, chiffon, crepe, tussar, cotton and silk. The materials of this store are priced between the range Rs. 1000 to Rs. 5000. The sarees are available in all kinds of value adds like printed, embroidered, beaded and more. Lifestyle has also launched Young Stars catering to tweens. This section houses apparel, accessories and footwear.
The company is planning to expand and will be setting up a total of 35 Lifestyle stores & 15 Home Centre stores across the country in the next few years. To make the offering more attractive to its consumers and encourage first-timers, entry level price point barriers have been lowered to an average of Rs. 299 in apparel.
Kabir Lumba, Executive Director, Lifestyle International (P) Ltd. said, "Mumbai is Indias fashion capital and has discerning shoppers who value the Lifestyle experience. This launch marks the groups strong foothold in the city as we move even closer to the consumer. Lifestyle stores are characterized by innovative offerings, international shopping experience and exceptional product portfolio categorized into concepts. We are confident of receiving a warm response."
Shankar Suryanarayan, Vice President, Marketing, Lifestyle International Pvt. Ltd. "Lifestyle for consumers is Your Style, Your Store and this store has new additions like Sarees in addition to Lifestyles signature offerings. We are also introducing a group loyalty programme through which our patrons will benefit enormously by shopping in any Landmark Group company store."
Home Centre by Lifestyle showcases the best of contemporary and classic styled furniture, soft furnishings, cutlery and crockery, home décor and gift ideas all carefully chosen with an eye on quality and priced to make them simply irresistible. There are currently 7 exclusive Home Centre by Lifestyle stores across Bangalore, Chennai, Mumbai, Hyderabad, Gurgaon, Noida and Pune.
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