July Systems has made partnership with Zoom TV on its Mi- Channels mobile internet program, which is targeted at bringing the mobile internet to a mass user base including Indias non-metro, and regional mobile users.
It is an innovative program that allows publishers and advertisers to efficiently reach and engage with Indian consumers countrywide on the mobile internet.
July Systems is a leading mobile media company, a mobile internet pioneer that powers channels for several premium entertainment news, sports, business, and entertainment media companies in India and the United States.
Zoom TV is part of the Times Group and is among Indias leading entertainment television channels with a focus on Bollywood entertainment, lifestyle and glamour. Zoom TVs premium Bollywood content will now be accessible on the mobile internet, for millions of fans across regions.
Yudhishter Gopalkrishna, Director, Sales and Business Development at July Systems said, "We welcome Zoom TV on board Mi Channels, and with this program were taking the mobile internet to a mass audience that so far hasnt even experienced the web."
He added, "For advertisers and brands, Mi Channels also provides the opportunity to engage with Indias regional audiences, in a language theyre familiar with. Indian advertisers on mobile can now efficiently target consumers across geographies. July Systems will be adding partners from the business, sports, news, entertainment segments on to the program."
Sameer Pitalwalla, Head of Digital, Zoom Entertainment Network stated, "Mi Channels is an innovative approach to access Indias vast mobile user base including regional consumers, and were delighted to be among the earliest partners on board."
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