DLF Brands, the promoter of several leading international lifestyle retail brands in India, has tied up with Donna Karan Studio LLC (DKS).
DLF Brands is scheduled to open its first DKNY freestanding stores under this agreement at The EMPORIO Mall, The DLF Place, Vasant Kunj and The DLF Place, Saket early next month. These three initial DKNY stores will showcase the DKNY ready to wear and accessories collections. Additional Donna Karan New York and DKNY freestanding stores will be launched in the capital shortly.
Kelvin Coyle, Managing Director DLF Brands, said, "India is fast becoming a major fashion hub and the next big destination for luxury. In keeping with our commitment to the Indian market we strive to bring the best in luxury to India. Donna Karan New York and DKNY are known the world over for their cutting-edge fashion philosophy. Donna Karan has always been at the forefront of creating chic fashion statements for the international audience. In India the brand will cater to globetrotters and individuals who have a penchant for style."
Mark Weber, Chairman and CEO of Donna Karan International added, "We are very pleased to enter the Indian market and look forward to our association with DLF Retail Brands. Following recent forays into South Korea and Mainland China, this latest international expansion fits with our strategy of selecting the most competent and capable local partners. We have a long term perspective on the growth potential of the Indian market and we plan to capitalize on the strong brand awareness which Donna Karan New York and DKNY brands already enjoy in India."
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