Henkel India Ltd. has bagged the prestigious Product of the Year title for two of its power brands, Pril and Bref. Both the products have been selected for the most innovative product offering in 2008 in their respective categories.
Pril Anti bacterial received the honour for its differentiated offering in the utensil cleaner category. Bref Power Cleaner won in the household cleaning category. The brands got selected by 40,000 consumers through an independent survey which is the largest ever of its kind in India.
Jayant Singh, Managing Director, Henkel India Limited said, "This is indeed a proud moment for Henkel India. Our vision at Henkel is to make peoples lives easier, better and more beautiful with our brands and technologies. Innovative products that better fulfill the needs of our consumers are the basis for successfully turning this vision into reality. Both Pril and Bref are best in class products which clearly exceed our consumers expectations. This is reflected in The Product of the Year award and we at Henkel India are very proud of this achievement."
For Brand Bref, which is just a year old in India, having been launched in the country only in March 2008, the award is an especially significant achievement. Bref Power cleaner is the first multi surface cleaner in the country which comes in foam. The foam sticks to the dirt and reacts with it long enough to dissolve the toughest stains. Just Spray, keep it for a minute and wipe away the toughest stains effortlessly. The power foam becomes extremely effective when cleaning vertical surfaces & ceilings as normal liquid cleaners would fall down and a lot would be required. This recognition goes to show that Bref is all set to redefine the dynamics of household cleaning in India with its household and toilet cleaning range.
Singh said, "Recognition like this will surely help motivate our brand teams to keep pushing the envelope further in terms of innovative products that will delight our consumers and help us realise our vision."
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