Jaypee Cement, the leading cement brand of India has launched its new brand campaign and announced Sachin Tendulkar as its brand ambassador.
The new campaign aims to redefine the concept of solidity and trusts with an emotional connect that has come to be linked with all Jaypee Group campaigns.
Its tagline "Andar se Solid" is to merge with the brands core values of Trust, Resilience & Stability and the brands core promise of superior strength, durability and withstanding the test of time.
Manoj Gaur, Executive Chairman, Jaypee Group, said, "Sachin and Jaypee Cement are a perfect fit as they stand for similar values of inner strength, endurance and everlasting performance. These values have spurred both to set new benchmarks and made good the dreams and aspirations of all those who believe in Sachin Tendulkar & Jaypee Cement."
Sachin Tendulkar said, "I firmly believe that trust and stability are essential for building a solid and enduring partnership. I am truly delighted to begin a long innings with another like-minded and gritty player, Jaypee Cement."
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