Insite Digital, a next generation edutainment company specialising in Cognitive Gaming content, has come up with nine single player online games on different political themes.
These newly launched games include the political version of quick cricket (Indian Political League aka I-P-L), Save Netaji from Publics wrath and the Shoe-thrower! (Chappal Ki Gunj) and seven other games-Laloo Ki Last Train, Vote Galli, Neta Ka Ashwasan, Neta Ka Sapna, Mera Desh Mera Vote, Kissa Kursi Ka and Dus Paheliyan.
Amit Tripathi, Managing Director Insite Digital stated, "We had earlier launched Politicking the age old game of Snakes and Ladders with an added dose of quizzing skills adapted to General Elections 2009. The game has met an overwhelming response with more than 600,000 plays in the first month of launch. We hope to generate one million plays for the new games in the next 100 days. All these games are free and currently available on our platform www.indiavoting.com as well as all popular social networking sites."
Insite Digital is focused on creating edutainment content using a combination of cognitive gaming, learning content and self-administered tests on a range of issues for varied audiences. Insite Digital is planning to invest Rs150mn in the next 12-18 months.
Tripathi added, "We plan to launch 100 games on financial literacy, career planning, healthcare, politics and citizen advocacy related issues in the next 12-18 months. Currently, the biggest restraining factor to the growth of online casual gaming is the strong barriers and taboos at workplaces as well as children in households for online gaming. We feel that Cognitive Gaming with its clear perceived benefits for learning will trigger exponential growth in the market by lowering these barriers and increasing participation from the two largest internet user segments in India."
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