According to an announcement made by Neo Cricket, Idea Cellular is the title sponsor for their top rated sports show in the year 2008 Dial C for Cricket.
Again, Neo Cricket is changing the look and feel of Dial C to make it even more interactive for its viewers. Idea Dial C for cricket, is a new initiative for the people that brings its viewers to the studio by giving them a platform to share their views along with the other celebrities on the show.
Indian Premier League 2(IPL) has glued viewers cricket fans to the TV set so Dial C has started a new initiative for cricket fanatics.
Fans clash with rivals on the show in support of their teams and sport lovers get invited to the studios on the show to offer their views and opinions on their favorite team.
The Janta Ke Experts will be pitted against the cricketing experts in the show. Celebrity guests like Amol Majumdar, Anshuman Gaeikwad, Suresh Menon, Prahlad Kakkar and many more will join the panel to discuss the latest cricketing action.
Raju Uduppa, Executive Vice President of Advertising Revenue, NEO Sports Broadcast said, "Dial C for Cricket is consistently rated as the No 1 show in 2008. We are immensely pleased that Idea Cellular has partnered with a show that has a direct connect for their brand and their telecom product. We at Neo have launched some unique formats to make our shows interactive to the viewers keeping in mind the current cricketing fever of the IPL that has taken its cricketing fans by storm."
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