Aristocrat Luggage, the most preferred luggage brand in India, has signed Bollywood actress Bipasha Basu as the new Brand Ambassador to enhance the brands aspiration value through its forthcoming nationwide advertising campaign.
Aristocrat is positioned at the value segment in the luggage market with its promise of reliable and dependable luggage with international styling at affordable prices.
Sudhir Jatia, MD, VIP Industries Ltd., said, "Our association with Bipasha is a perfect brand fit and we are delighted to partner with her. She signifies style, class, and good looks which resonate with our brand values and positioning. Needless to mention, she is one of the most reliable and bankable artists in the film industry."
Jatia thinks that Bipasha Basu will play a key role in the brand and product communication in print and outdoor media. She will also feature in various promotions and merchandise that have been planned for it.
Speaking on this, Actress Bipasha Basu said, "It gives me immense pleasure to be associated with Aristocrat, which is truly an Indian brand with international quality. I have always been a great admirer of the Aristocrat Luggage brand. They have stood the test of time for their reliability, exclusivity, innovation and quality."
|
