Aegis Media has teamed up with Fresh IMCS to introduce Carat Fresh Integrated. Carat Fresh Integrated will offer a complete 360 degrees integrated marketing solution and will be an independent profit centre, headed by industry veteran, Debashis Das, former MD of Fresh IMCS.
Debashis Das will take charge as Country Head of Carat Fresh Integrated and will report to Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media.
Fresh IMCS is a new age idea-centric integrated marketing company, which is driven by the 3i principle India, Ideas and Integration.
In a short period, Fresh has gathered prestigious clients like Bayer, Lootmart, Mills & Boons, Olympus, Future Logistics etc to their roster. Fresh has headquarter in Mumbai and it is the brainchild of Debashis who launched his career by working with many prestigious agencies like Pressman, Mudra Communications, Enterprise Nexus, Lintas India and Percept Group.
Ashish Bhasin stated, "Having pioneered Integrated Marketing solutions in India at Lintas IMAG, I am a big believer in the power of through-the-line (TTL) marketing. I am very happy we are launching Carat Fresh Integrated, as it will combine the entire gamut of integrated marketing with Carats superior media and consumer knowledge. It is also pleasing that Debashis Das and his successful team at Fresh is joining us, and we welcome them to the Aegis Media family. I am sure Carat Fresh Integrated will change the way media communication agencies function in India."
Debashis Das added, "In this survival-of-the-fittest world, it is important to augment ourselves with a distinctive dominance that will boost our strategic business plans. This partnership will surely put us a step ahead in the integrated communications business, especially with Carats skilled and proficient support. The emergence of Carat Fresh Integrated will not only give our clients the best of both worlds but will also make us the frontrunners."
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