Adidas, the leading sports brand, has introduced its global lifestyle brand, Adidas Originals in Mumbai with the launch of an exclusive store at Linking Road.
The new range is inspired by authentic historical moments in adidas vast sporting history. Adidas Originals is the ultimate street fashion label for todays lifestyle consumer.
The exclusive store in the city will offer fashion-conscious consumers with a range of products across footwear, apparel and accessories which are different from the collection available at adidas sports performance stores.
Tushar Goculdas, Director of Managing and Sales, Adidas India stated, "Staying committed to our core philosophy of delivering the best to our consumers, adidas Originals products will now be available in the fashion capital of India, Mumbai. Adidas Originals stands for individuality, creativity and self expression which are reflected in our collections. We are confident that the brand will gather the same success and admiration as it has achieved internationally."
The adidas Originals collection is influenced by key sporting and cultural icons from the past four decades. Today, the adidas Originals brand stands for free thought, individuality, creativity and self expression. With the launch of its first store in West India and with its global presence ranging from New York to Tokyo and Copenhagen to Sydney, Originals has today become a truly global brand offering and a unique invitation to celebrate ones individuality.
The Spring-Summer collection reflects originality, creativity and self expression. These are priced between Rs. 1,899 and Rs. 12,999 for footwear and from Rs. 799 and Rs. 8,999 for apparel. The new spring-summer collection is exclusively available at all adidas Originals stores across Mumbai, Delhi, Bengaluru and Chandigarh.
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