Yahoo! India today has launched Yahoo! Buzz in India (buzz.yahoo.in), which enables people to vote (by "buzzing up") and comment on the stories they find most remarkable in order to help shape the headlines on Yahoo!s homepage and beyond.
Users can discover and share the most interesting content (images, videos and articles) from across the Web with the help of Yahoo! Buzz.
India is the first international market to launch this product after success in US. Yahoo! Buzz measures votes and search patterns from its community to identify interesting and timely stories from large news sources as well as niche blogs around the Web.
With the help of Yahoo! Buzz, Yahoo! understand peoples interests and improve the relevance of content on Indias number 1 online destination, www.yahoo.in and helps publishers deliver their best content to Yahoo!s broad and diverse audience.
Frazier Miller, Head of Audience, Yahoo! India said, "Yahoo! Buzz is a great example of how we can combine popular stories with the wisdom of real people to determine what is most engaging and relevant to our millions of users."
Already, Yahoo! Buzz in India features content from more than two dozen publishers, including NDTV, India Today Group, Times of India, Zee, A2 Media and One India. Any online publisher can place a Yahoo! Buzz button on their content pages, enabling readers to share and vote ("buzz-up") stories.
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