LG Electronics India has bagged CPWD contract worth 170mn of 4668 HP Variable Refrigerant Flow (VRF) AC System.
In year 2009, it is the biggest project of VRF System. LG won this order with "Multi V Plus II" System of which LG Electronics Inc., South Korea is a leading supplier worldwide.
Due to LG Indias commitment towards technical innovations and product superiority the brand has successfully accomplished the tender for the air conditioning of Sena Bhawan (Military HQ) at New Delhi.
In October08, LG Air Conditioner became the most preferable brand in India with Net Promoter Score (NPS) of 85 amongst all the top brands (source- Zenith Optimedia). LG has been developing products based on consumer insight through continuous research & development process by spending 7% of turnover on the R & D.
Moon B Shin, MD, LGEIL said, "In sync with our new Brand Identity we at LG India aim to deliver the best to the Indian consumer. Our aim in the AC segment is to bring innovation in the living space of our consumer through constant up gradations and enhanced efficiency in the products. Being the leaders in the commercial AC segment we look forward to similar projects in future increasing our local presence."
He added, "By developing India Insight products & our unique customer service campaign we have been able to drive preference for our brands. We at LG believe in offering an ever lasting grand experience to the user."
Ajay Bajaj, Business Group Marketing Head, LGEIL stated, "We at LG Electronics have always been identified as industry leaders owing to our consistency in quality and service. To cater to the evolving needs of our consumers we always try to incorporate the best technology and features in our Commercial ACs. This assignment is a proof of our consistent commitment towards the Indian consumer and we hope to deliver. With similar B2B projects we aim to achieve a market share of 20% by year end."
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