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Home > Trade News > Scandic Food to relaunch Sil brand soon
Scandic Food to relaunch Sil brand soon
Newstitle
 
Scandic Food to relaunch Sil brand soon
Scandic Food India Private Limited (Scandic) is going to relaunch Sil, the brand best known for quality products that deliver Lip Smacking Goodness.

Scandic is a subsidiary of the Danish DKK 1400mn Good Food Group A/s which has 11 factories and exports to 65 countries.

The company has recognised the potential of the Indian market. So, Good Food Group formed Scandic to tap into the growing processed food sector. Scandic would look to leveraging the Groups global expertise of innovation and quality for all its products and brands. Having acquired the SIL brand from Marico Ltd. in March 2008, Scandic has spent the last year in upgrading the manufacturing facilities with the objective of bringing it to international standards.

P T Gopal, CEO and Managing Director, Scandic Food India Pvt. Ltd. said, "Sil has been a loved and well respected brand for the last five decades. We would be rejuvenating the brand through investments in quality, innovation and expanding the brand footprint."

The Sil range consists of jams, sauces (red chilli, green chilli, and soya), dressings (mayonnaise), baked beans and sweet corn.

Posted On : 5/23/2009 11:37:35 AM

 
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Scandic Food to relaunch Sil brand soon