Koutons Retail India Ltd., Retail apparel giant has launched its Feel Me shirt collection for men to their existing brands.
The apparel has added the Feel Me collection to strengthen its menswear range. This range of premium quality segment shirts are designed to satisfy the growing needs of fashion conscious youth of today.
Made out of super soft fabric these shirts are wrinkle resistant with better dimensional stability. The lustrous fabric quality provides it a lasting effect and a rich look. The product range and the designs vary from casual wear to more sophisticated requirements suited for special occasions.
These fabric shirts are ammonia treated, which remains fresh even after frequent washes. The fabric is developed using cutting edge state of the art technology where all cotton fabrics are modified at molecular level.
The Feel Me collection is priced between MRP Rs.2299 to Rs.2499. It gives a very elite look without compromising on the comfort level. The styling of the shirts has been done with designs of plain, stripes and checks keeping in mind the corporate look. Koutons in-house designers have played very well with colors and sleeves to give the shirts a unique formal styling. The collection is available in colours of black, blue, brown, red, green and multi color stripes of purple on white base.
Mr. Balvinder Singh Ahluwalia, President, Koutons Retail India Ltd., stated, "The Feel Me collection will give todays man a different dimension to his styling needs. These shirts are made keeping in minds the latest fashion and technical fabric. Our Research & Development team and our in-house merchandising team have been actively involved towards developing the product. We are happy to get an overwhelming response from the market on the same."
Feel Me collection is made out of 2 ply cotton in 80s & 100s count. Hence, inherent characteristic of the yarn is premium quality.