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Triveni Bialetti introduces nonstick cookware in India
 
Triveni Bialetti introduces nonstick cookware in India
Triveni Bialetti Industries Pvt. Ltd, the premier cookware manufacturer in Italy has launched Stella range of non stick cookware for the Indian market.

The Stella range will be manufactured and marketed in India by Triveni Bialetti Industries Pvt. Ltd, a subsidiary of Bialetti Industrie S.p.A. Stella products. These are priced at Rs.495 and above and can be purchased from leading stores and hypermarkets.

Stella cookware is customised to the requirements of the Indian consumer. It sports the traditional Indian look and feel, combined with state of art design technology from Bialetti.

Stella offers good range of popular Dosa Tawa to the traditional Panyarkkal. These are not only durable but also for everyday use. The range is available in two variants, the energetic orange Spazio series and the vibrant red Super Series. The Spazio series is an innovative range with unique space conserving foldable handles and promises to be Indias first space saving non-stick cookware. The Super series from Stella is targeted more towards the masses and promises to be the most durable non-stick cookware for everyday use. All Stella handle designs are patented by Bialetti and undergo severe load testing to ensure safety and durability.

Dinkar Suri, Chief Executive Officer, Triveni Bialetti Industries Pvt. Ltd. said, "We are amongst the top global players in the non stick category and endeavor to understand the requirements of our consumers. The void of a dedicated International champion was prevalent in the Indian market and Bialetti is committed to addressing this cause. We bring to India our global expertise, combined with technology to offer the best products at affordable prices. Stella is the perfect gift for anyone who desires reliable non stick cookware with unique designs."

Posted On : 5/26/2009 10:47:06 AM

 
 
 
Triveni Bialetti introduces nonstick cookware in India