Big Bazaar, largest hypermarket chain in India, part of Future Group has launched the Back 2 School campaign as the summer holiday is about to finish.
Under this campaign, Big Bazaar starts an exchange offer on school bags for the first time ever. Customers can carry their old school bags and get a flat 25% off on any new school bag. The old school bags collected through this campaign would be offered to an NGO- Save the Children, India.
The campaign also includes attractive offers like Buy 1 Get 1 Free on Disney and Creations stationery and pens, 30% off on water bottles and tiffins, 20 % off on the entire range of school shoes.
The customers can avail exciting offers and discounts on a wide range of school stationery and merchandise like school bags, water bottles, tiffin boxes, school shoes, study tables and much more from May 23 to June 14, 2009.
Big Bazaar in collaboration with Hindustan Pencils is also organising a mega Back 2 School Lucky Draw, where on purchase of Apsara, Colorama and Natraj stationery of Rs 100 and above, customers can win exciting prizes like Laptops, DVD players, DVDs etc.
Hans Udeshi, CEO of General Merchandise, Pantaloon Retail (India) Ltd. stated, "With the re-opening of schools across the country for the new academic session, its time for parents to shop for stationery and other merchandise like books, pens, shoes, school bags etc. In these trying times, when everybody is looking for ways to save more, Big Bazaar through its Back 2 School campaign offers discounts on a complete range of school merchandise. With more than 525 offers, the Back 2 School campaign is sure to woo both kids and parents alike."
|
