Allen Solly, Indias fashion brand has launched GO, a unique range of wrinkle free trousers in the country with DOW XLA, the only stretch fibre with the twin benefits of no-iron convenience and stretch comfort.
This new range also offers the soft hand feel and colour fastness that make it a must-have for every wardrobe. The collection has been launched considering the astute executive, who demands comfort, performance and style. Allen Solly GO trousers are designed to help the everyday superhero brave every twist and turn of the fast lane and still look his sharpest best.
R Satyajit, Chief Operating Officer, Allen Solly, commented, "We are proud to launch GO, the new performance collection in the apparel market partnering with Dow Fiber Solutions. This innovative collection, with its brilliant stretch and wrinkle free properties, will prove to be the perfect boon to people in todays hectic lifestyle. It took the groundbreaking technology of DOW XLA fibre and product innovation, for us at Allen Solly to be able to create this truly unique line. There is a growing demand for well fitted garments that adapt to body shapes and wrinkle resistant for wearing comfort, and we feel GO is the desired answer to this consumer need."
GO collection of trousers is clean and contemporary trouser designs and is available in six colors- Grey, Black, Beige, Camel, Chocolate and Navy. It is priced at Rs. 1,799 and is available at all Allen Solly stores across India.
Posted On : 5/19/2009 11:25:59 AM